Our Philosophy
Novela is built on the principle that understanding basics leads to mastering complexity. Our simulations are designed for users to apply fundamental digital marketing concepts and immediately see the results. This encourages strategic thought, an essential skill in a world increasingly influenced by AI.
Real-World Scenarios
Navigate authentic digital marketing interfaces complete with a dynamic auction engine and real-world data. Immerse yourself in compelling narratives that turn digital marketing challenges into engaging learning adventures.
Intelligent Analytics
Our digital marketing tutor, Ela, uses advanced algorithms to provide real-time, context-sensitive advice and feedback, ensuring that you not only understand the 'how' but also the 'why' behind each decision.
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Playful Learning
People learn more when they are safe to try something new. Novela is a playful place for fearless experimentation and deeper learning. The Novela leaderboard encourages some healthy competition.
Novela is for
Educators
Ditch the PowerPoint and engage students with interactive, AI-driven simulations
Businesses
Level up your team's skills with hands-on training and actionable feedback
Independent Learners
Dive into real-world scenarios without real-world risks
Trusted By Leading Institutions
Our innovative approach to digital marketing simulations has earned us the trust and support of industry leaders worldwide.
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What Our Learners Say
“I learned more in one week with Novela than I did in a whole year of traditional education. The hands-on approach to learning is truly revolutionary.”
Samantha Wilson, Marketing Manager
“The personalized coaching I received from Novela helped me to develop the skills I needed to succeed in my career and my life. I can't recommend them highly enough.”
John Depton, Digital Marketing Specialist
“Novela's AI simulations are an incredible way to learn digital marketing. They provide a true-to-life experience that is both engaging and fun."
Emily McAllister, Social Media Manager