Trustpilot
top of page

Terms of Use

These Terms of Use ("Terms") constitute a legally binding agreement between you ("User", "you", or "your") and Novela Ltd ("Novela", "we", "us", or "our") governing your access to and use of the Novela Platform, including all digital marketing simulation software, educational tools, and related services (collectively, the "Platform").

​

By accessing or using the Platform, you acknowledge that you have read, understood, and agree to be bound by these Terms. If you do not agree to these Terms, you must not access or use the Platform.

​

​

1. Definitions

"End User" means any individual student, professor, or institutional user who accesses the Platform.

"Novela Platform" means all software, simulations, educational content, data, interfaces, and services provided by Novela, including but not limited to Google Ads, Meta Ads, B2B Marketing, Organic Social Media, and AI Marketing simulations.

"Authorised User" means a User whose access has been granted through valid institutional subscription or individual purchase.

2. License Grant and Restrictions

2.1. Subject to your compliance with these Terms, Novela grants you a limited, non-exclusive, non-transferable, revocable license to access and use the Platform solely for educational purposes.

2.2. You may NOT:

  • Copy, modify, distribute, sell, or lease any part of the Platform

  • Reverse engineer, decompile, or disassemble the Platform

  • Remove or modify any proprietary notices or labels

  • Use the Platform for any commercial purpose outside of educational use

  • Share your account credentials with unauthorised users

  • Access the Platform through automated means (bots, scrapers, etc.) without written permission

  • Use the Platform in any manner that violates applicable laws or regulations

  • Attempt to gain unauthorised access to any portion of the Platform or related systems

  • Interfere with or disrupt the integrity or performance of the Platform

3. Intellectual Property Rights

3.1. Novela retains all right, title, and interest in and to the Platform, including all software, simulations, educational content, designs, algorithms, data, trademarks, logos, and related intellectual property.

3.2. The Platform is protected by copyright, trademark, patent, trade secret, and other intellectual property laws of the United Kingdom and international treaties.

3.3. No rights are granted to you other than the limited license explicitly set forth in Section 2.

3.4. Any feedback, suggestions, or ideas you provide regarding the Platform shall become the sole property of Novela.

4. User Accounts and Access

4.1. You are responsible for maintaining the confidentiality of your account credentials.

4.2. You are responsible for all activities that occur under your account.

4.3. You must immediately notify Novela of any unauthorised use of your account.

4.4. Novela reserves the right to suspend or terminate accounts that violate these Terms.

5. Acceptable Use

5.1. You agree to use the Platform only for lawful educational purposes.

5.2. You shall not use the Platform to:

  • Harass, abuse, or harm other users

  • Transmit any viruses, malware, or harmful code

  • Collect or harvest information about other users

  • Impersonate any person or entity

  • Engage in any fraudulent activity

6. Data and Privacy

6.1. Your use of the Platform is also governed by our Privacy Policy, available at https://www.novela.ltd/privacy-policy.

6.2. Novela processes personal data in accordance with applicable data protection laws, including the UK General Data Protection Regulation (UK GDPR).

7. Warranties and Disclaimers

7.1. Platform "As Is": THE PLATFORM IS PROVIDED "AS IS" AND "AS AVAILABLE" WITHOUT WARRANTIES OF ANY KIND, EITHER EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, OR NON-INFRINGEMENT.

7.2. Novela's Warranties: Novela represents and warrants that:

  • (a) The Platform, as delivered to End Users, will substantially conform to the specifications and descriptions provided in Novela's official documentation and marketing materials

  • (b) Novela will provide the services in a professional and workmanlike manner, consistent with generally accepted industry practices

  • (c) To Novela's knowledge, the Platform does not infringe upon any valid patent, copyright, trademark, or trade secret of any third party

  • (d) Novela will comply with all laws and regulations applicable to Novela in connection with its performance under this Agreement (including export control laws and data protection laws as applicable)

7.3. Novela does not warrant that the Platform will be uninterrupted, error-free, or completely secure.

7.4. Novela does not warrant that simulation results will be accurate representations of real-world marketing performance.

8. Limitation of Liability

8.1. TO THE MAXIMUM EXTENT PERMITTED BY LAW, NOVELA SHALL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, OR ANY LOSS OF PROFITS, REVENUE, DATA, OR BUSINESS OPPORTUNITIES ARISING OUT OF OR RELATED TO YOUR USE OF THE PLATFORM.

8.2. NOVELA'S TOTAL AGGREGATE LIABILITY ARISING OUT OF OR RELATED TO THESE TERMS SHALL NOT EXCEED THE AMOUNT PAID BY YOU (OR YOUR INSTITUTION ON YOUR BEHALF) FOR ACCESS TO THE PLATFORM IN THE TWELVE (12) MONTHS PRECEDING THE EVENT GIVING RISE TO LIABILITY.

8.3. Some jurisdictions do not allow the exclusion of certain warranties or the limitation of liability for consequential damages. Accordingly, some of the above limitations may not apply to you.

9. Indemnification

You agree to indemnify, defend, and hold harmless Novela, its affiliates, officers, directors, employees, and agents from and against any claims, liabilities, damages, losses, and expenses (including reasonable attorneys' fees) arising out of or related to:

  • (a) Your use or misuse of the Platform

  • (b) Your violation of these Terms

  • (c) Your violation of any rights of another party

  • (d) Your violation of applicable laws or regulations

10. Term and Termination

10.1. These Terms remain in effect until terminated by either party.

10.2. Novela may immediately suspend or terminate your access to the Platform if:

  • (a) You breach any provision of these Terms

  • (b) Your subscription or payment is not current

  • (c) Continued provision would violate applicable law

  • (d) Novela ceases to offer the Platform

10.3. You may terminate your use of the Platform at any time by ceasing access.

10.4. Upon termination, your license to use the Platform immediately ceases, and you must stop all use of the Platform.

10.5. Sections 3, 7, 8, 9, 11, and 13 shall survive termination.

11. Modifications to Terms

11.1. Novela reserves the right to modify these Terms at any time.

11.2. Novela will provide notice of material changes by posting the updated Terms on this page with an updated "Last Updated" date.

11.3. Your continued use of the Platform after changes constitutes acceptance of the modified Terms.

11.4. If you do not agree to modified Terms, you must stop using the Platform.

12. Third-Party Services

12.1. The Platform may integrate with or reference third-party services, websites, or content.

12.2. Novela is not responsible for third-party services, and your use of such services is governed by their respective terms.

13. Governing Law and Dispute Resolution

13.1. These Terms shall be governed by and construed in accordance with the laws of England and Wales, without regard to conflict of law principles.

13.2. Any dispute arising out of or related to these Terms shall be subject to the exclusive jurisdiction of the courts of England and Wales.

13.3. You agree to submit to the personal jurisdiction of such courts.

14. Export Control

You acknowledge that the Platform may be subject to export control laws and regulations. You agree to comply with all applicable export and import laws and regulations in your use of the Platform.

15. Entire Agreement

15.1. These Terms, together with our Privacy Policy, constitute the entire agreement between you and Novela regarding the Platform.

15.2. These Terms supersede any prior agreements or understandings.

16. Severability

If any provision of these Terms is found to be invalid or unenforceable, the remaining provisions shall remain in full force and effect.

17. Waiver

No waiver of any term or condition shall be deemed a further or continuing waiver of such term or any other term.

18. Assignment

You may not assign or transfer these Terms or your rights under these Terms without Novela's prior written consent. Novela may assign these Terms without restriction.

19. No Partnership

Nothing in these Terms creates a partnership, joint venture, employment, or agency relationship between you and Novela.

20. Contact Information

If you have any questions about these Terms, please contact us at:

Novela Ltd
Email: support@novela.academy
Location: London, United Kingdom

​

By using the Novela Platform, you acknowledge that you have read, understood, and agree to be bound by these Terms of Use.

bottom of page