top of page
Search


Generative AI Marketing Case Studies: The Ultimate List
Students don’t just need to understand what AI is; they need to see how it's already being used in the real world, by companies large and small, successful and struggling. They need examples that are concrete, discussable, and recent enough to matter.
This collection of case studies is designed to help.
2 days ago8 min read


From Data to Decisions: Building Analytical Thinking Through Marketing Simulations
This AI skills gap isn't just about technical knowledge - it reflects a deeper challenge in how we teach analytical thinking. Let's explore how digital marketing simulations, particularly those enhanced with AI capabilities, can bridge this gap through experiential learning that connects data to decisions.
2 days ago5 min read


Integrating AI Ethics into Marketing Education: A Practical Guide
This guide explores how educators can meaningfully integrate AI ethics into marketing curricula, with a specific focus on practical, hands-on experiences that prepare students for the real-world ethical challenges they'll face. We'll pay special attention to Week 8 of our curriculum blueprint and show how Novela's AI Marketing Simulation creates a safe environment for students to engage with these critical issues.
3 days ago8 min read


How to Bring AI Marketing Into Your 2025/26 Syllabus - Powered by Novela’s Simulations
You need a realistic, risk‑free way for students to experience algorithm‑driven marketing platforms. That’s where the Novela AI Marketing Simulation comes in.
Apr 174 min read


AI Marketing Skills: What Students Need to Learn in 2025
"There's a growing divide between what's taught in marketing programs and what's practiced in industry," explains Clark Boyd, CEO of Novela. "Students are graduating with theoretical knowledge of AI marketing but little practical experience using these tools to make strategic decisions."
This skills gap presents both a challenge for educators and an opportunity for forward-thinking students.
Apr 156 min read


How to Win at Marketing Simulations: Expert Strategies from Novela
As creators of marketing simulations covering search marketing, social media, and AI-powered marketing, the Novela team has observed thousands of students and identified key patterns that separate top performers from the rest. Here's what we've learned about winning at marketing simulations.
Apr 154 min read


AI Marketing Simulations: The Complete Guide to Training the Next Generation of Marketers
At Novela, we believe the answer to the skills gap lies in experiential learning through AI marketing simulations. We're excited to announce our newest addition: AI-Powered Marketing Strategy Simulation—a learning environment where students develop practical AI marketing skills by making real-time decisions with sophisticated AI tools including GPT-4.5 for content generation and performance data analysis.
Apr 146 min read


Introducing Novela's New AI Marketing Simulation: Master AI Marketing Skills
We're thrilled to announce the launch of Novela's newest digital marketing simulation: AI Marketing Strategy
Apr 133 min read


Teaching Tomorrow's AI-Powered Marketers: 5 Critical Skills, 10 Practical Activities
There's a delightful irony in OpenAI's Super Bowl advertisement this week. They spent $14 million celebrating human innovation - and had...
Feb 108 min read


"AI Agents Will Kill Marketing As We Know It."
The vision is seductive in its simplicity. You tell your AI agent you need a beach vacation for March, and it handles everything -...
Jan 64 min read


The Missing Piece: Why AI Might Need Its Own Operating System
"Before Android existed, we could all see the promise of mobile, but as a developer, it was just too hard to build anything on mobile,"...
Dec 13, 20245 min read


Which Businesses Need Digital Marketing the Most?
By Elliot Gustafson November 27th, 2024 In today’s fast-paced digital world, businesses across all industries rely on digital marketing...
Nov 27, 20245 min read


🍲 Sim-mer Down: Why AI's Perfect Simulations Might Be Missing the Point
Why AI's Perfect Simulations Might Be Missing the Point
Nov 27, 20244 min read


How Does Digital Marketing Work?
By Elliot Gustafson November 20th, 2024 Digital marketing is a fast-growing field that uses the internet and online-based technologies to...
Nov 20, 20244 min read


Working Nine to AI-ve: The Innovation Bottleneck We’re Ignoring
Nearly half of workers globally are uncomfortable telling their managers they use AI at work.
Nov 14, 20244 min read


How do Beginners Start a Career in Digital Marketing?
By Elliot Gustafson November 13th, 2024 Starting a career in digital marketing can be both exciting and overwhelming. The digital...
Nov 13, 20244 min read


Is Digital Marketing Still Relevant for Businesses?
By Elliot Gustafson November 6th, 2024 In today’s digital age, many business owners are wondering: Is digital marketing still relevant?...
Nov 6, 20245 min read


Search Gets Chatty: ChatGPT Enters the Search Wars
Explore how ChatGPT is reshaping search dynamics in "Search Gets Chatty: ChatGPT Enters the Search Wars."
Nov 1, 20245 min read


Is Digital Marketing a Good Career?
By Elliot Gustafson October 29th, 2024 In today’s rapidly evolving digital landscape, many individuals are considering a career in...
Oct 30, 20243 min read


Can You Teach Yourself Digital Marketing?
By Elliot Gustafson October 24th, 2024 In the fast-evolving world of digital marketing, one of the most common questions people ask is...
Oct 23, 20244 min read
bottom of page