Digital Marketing Insights

Ready for the AI Marketing Era: How Simulations Can Transform Student Learning

Using AI isn't as simple as pressing the "AI" button and turning it on. Simulations help marketing students better understand the new world they're entering.

Dec 5, 20253 min read

Jim Lecinski, a Clinical Professor of Marketing at Northwestern University's Kellogg School of Management

Problem-Framing Is the New Literacy: Q+A with Northwestern University's Jim Lecinski

The AI landscape has evolved significantly since Jim Lecinski's "The AI Marketing Canvas" was released four years ago. With the second edition around the corner, we spoke with Lecinski about all things AI.

Nov 24, 20255 min read

A stack of books to convey AI literacy in higher education

AI Literacy in Higher Education: The Speed of Evolution In and Out of the Classroom

Though many of your students may already be active ChatGPT users, AI literacy in higher education is much more about the techniques than the technology.

Nov 13, 20253 min read

Bloom and Grow: A New Spin on an Old Framework for Learning AI Skills

AI doesn't erode critical thinking skills, according to a King's Business School scholar who reimagined Bloom's Taxonomy for learning AI skills.

Applied Learning

Nov 11, 20253 min read