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The AI Marketing Syllabus I'd Teach this Fall
Email me and I'll send the full week-by-week AI Marketing syllabus the same day, readings, activities and assessment included. Or send me your current marketing syllabus and I'll reply with an AI review
Jul 96 min read
Teaching AI visibility in fall 2026: a field guide for marketing professors
"GEO firms running simulated queries from anonymized servers can't fully measure what logged-in users actually see, making a universal "AI share of model" metric pretty much a myth." So, how should we teach AI visibility in marketing classes this year?
Jun 247 min read
We're Hiring! Growth & Operations Coordinator
About Novela Novela builds marketing simulations used by universities including Columbia, Northwestern Kellogg, Oxford and Imperial College. Students practise on realistic versions of platforms like Google Ads, Meta and LinkedIn — making real decisions and living with the consequences — because AI has made marketing judgement, not button-pushing, the skill that matters. We are a two-founder company: profitable, growing quickly, and our simulations now run in classrooms at mor
Jun 153 min read
Seven questions to ask before you choose a marketing simulation in 2026
Most marketing professors choose a simulation by default. The textbook publisher bundles one. A colleague recommends what they used last year. The department keeps whatever the previous instructor set up. None of that is a criticism. Evaluating simulation platforms is not what anyone got into academia to do, and most of us have better calls on our time than vendor demos in August. But the cost of defaulting in 2026 is higher than it was in 2022, because what students need to
Jun 97 min read
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