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Bloom and Grow: A New Spin on an Old Framework for Learning AI Skills
AI doesn't erode critical thinking skills, according to a King's Business School scholar who reimagined Bloom's Taxonomy for learning AI skills.
3 days ago3 min read
Practical AI Marketing Skills: 6 Real Lessons to Teach in Your Classroom
Get a sneak peek at six practical AI marketing lessons from Novela’s free educator guide — real exercises your students can use to build career-ready skills.
Nov 36 min read
How to Teach AI Marketing Skills: 6 Ways to Go Beyond ChatGPT
To teach AI marketing skills is less about the where and more about the what. The platforms may evolve, but the driving underlying skill remains the same: Clear, strategic thinking.
Oct 284 min read
Why AI Makes Experiential Learning More Important in Marketing Education
The entry-level marketing roles where graduates traditionally spent their first year learning by doing are being automated. AI handles mechanical optimization - adjusting bids, testing creative variations, reallocating budget across channels. This creates a challenge for marketing education, but not the one you might expect. The problem isn't that students don't need to learn the mechanics anymore. It's the opposite: students need to understand the mechanics MORE than ever, b
Oct 244 min read
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