"This game is a good approximation of what it is we are trying to build internally for ourselves here at EY. You just got a glimpse into the future."

Artificial intelligence (AI) is completely reshaping the way businesses approach their marketing strategies. From automating mundane...

While 75% of working marketers now use generative AI daily, most marketing syllabi still cover Google Ads interfaces from years past. The gap between what we teach and what students need in their first jobs has never been wider - and it's growing every semester.

Mastering LLM collaboration in a simulation environment offers several critical advantages over learning through trial and error in real-world implementations

Students don’t just need to understand what AI is; they need to see how it's already being used in the real world, by companies large and small, successful and struggling. They need examples that are concrete, discussable, and recent enough to matter. This collection of case studies is designed to help.

This AI skills gap isn't just about technical knowledge - it reflects a deeper challenge in how we teach analytical thinking. Let's explore how digital marketing simulations, particularly those enhanced with AI capabilities, can bridge this gap through experiential learning that connects data to decisions.

This guide explores how educators can meaningfully integrate AI ethics into marketing curricula, with a specific focus on practical, hands-on experiences that prepare students for the real-world ethical challenges they'll face. We'll pay special attention to Week 8 of our curriculum blueprint and show how Novela's AI Marketing Simulation creates a safe environment for students to engage with these critical issues.

You need a realistic, risk‑free way for students to experience algorithm‑driven marketing platforms. That’s where the Novela AI Marketing Simulation comes in.

"There's a growing divide between what's taught in marketing programs and what's practiced in industry," explains Clark Boyd, CEO of Novela. "Students are graduating with theoretical knowledge of AI marketing but little practical experience using these tools to make strategic decisions." This skills gap presents both a challenge for educators and an opportunity for forward-thinking students.

As creators of marketing simulations covering search marketing, social media, and AI-powered marketing, the Novela team has observed thousands of students and identified key patterns that separate top performers from the rest. Here's what we've learned about winning at marketing simulations.

At Novela, we believe the answer to the skills gap lies in experiential learning through AI marketing simulations. We're excited to announce our newest addition: AI-Powered Marketing Strategy Simulation—a learning environment where students develop practical AI marketing skills by making real-time decisions with sophisticated AI tools including GPT-4.5 for content generation and performance data analysis.

We're thrilled to announce the launch of Novela's newest digital marketing simulation: AI Marketing Strategy

There's a delightful irony in OpenAI's Super Bowl advertisement this week. They spent $14 million celebrating human innovation - and had...

The vision is seductive in its simplicity. You tell your AI agent you need a beach vacation for March, and it handles everything -...

"Before Android existed, we could all see the promise of mobile, but as a developer, it was just too hard to build anything on mobile,"...

By Elliot Gustafson November 27th, 2024 In today’s fast-paced digital world, businesses across all industries rely on digital marketing...

Why AI's Perfect Simulations Might Be Missing the Point

By Elliot Gustafson November 20th, 2024 Digital marketing is a fast-growing field that uses the internet and online-based technologies to...

Nearly half of workers globally are uncomfortable telling their managers they use AI at work.