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Bloom and Grow: A New Spin on an Old Framework for Learning AI Skills
AI doesn't erode critical thinking skills, according to a King's Business School scholar who reimagined Bloom's Taxonomy for learning AI skills.
3 days ago3 min read
Practical AI Marketing Skills: 6 Real Lessons to Teach in Your Classroom
Get a sneak peek at six practical AI marketing lessons from Novela’s free educator guide — real exercises your students can use to build career-ready skills.
Nov 36 min read
How to Teach AI Marketing Skills: 6 Ways to Go Beyond ChatGPT
To teach AI marketing skills is less about the where and more about the what. The platforms may evolve, but the driving underlying skill remains the same: Clear, strategic thinking.
Oct 284 min read
Why AI Makes Experiential Learning More Important in Marketing Education
The entry-level marketing roles where graduates traditionally spent their first year learning by doing are being automated. AI handles mechanical optimization - adjusting bids, testing creative variations, reallocating budget across channels. This creates a challenge for marketing education, but not the one you might expect. The problem isn't that students don't need to learn the mechanics anymore. It's the opposite: students need to understand the mechanics MORE than ever, b
Oct 244 min read
The Prompt Engineering Trap: Why Your Marketing Students' AI Skills Are Already Outdated
There's a particular flavour of panic that strikes when you've just finished updating your syllabus, and you realise the technology you're teaching has already moved on. If you're a marketing professor who's spent the past semester teaching students to craft the perfect ChatGPT prompt, I have some unfortunate news: prompt engineering, as we've known it, is becoming a foundation skill rather than an end goal. Rather like teaching students to type efficiently - necessary, certa
Oct 175 min read
How Professors Are Rethinking AI Literacy in Marketing Education
When Anthropic announced that Claude Sonnet 4.5 could run autonomously for thirty hours, it raised a simple but awkward question for...
Oct 94 min read
How to Teach Real AI Marketing Skills (Free Guide)
AI in the Curriculum: From "Nice-to-Have" to "Non-Negotiable" AI in the curriculum has shifted from being a luxury to a necessity. Most...
Sep 273 min read
The Professor's Guide to Teaching AI Social Media: From Posts to Predictive Personalization
Your students aren't just using social media. They're using AI to create it.
Aug 78 min read
The Professor's Guide to Teaching AI Search: From Keywords to Conversations
The Search Revolution Your Students Need to Understand Search is fundamentally changing. While you've been teaching keyword research and...
Jul 910 min read
When EY Saw the Future of AI Marketing at Kellogg
"This game is a good approximation of what it is we are trying to build internally for ourselves here at EY. You just got a glimpse into the future."
Jun 204 min read
How AI is Transforming Marketing Strategies
Artificial intelligence (AI) is completely reshaping the way businesses approach their marketing strategies. From automating mundane...
May 284 min read
Preparing for the Future: Integrating AI into Marketing Education
While 75% of working marketers now use generative AI daily, most marketing syllabi still cover Google Ads interfaces from years past. The gap between what we teach and what students need in their first jobs has never been wider - and it's growing every semester.
May 255 min read
The Importance of LLM Collaboration Skills in Marketing
Mastering LLM collaboration in a simulation environment offers several critical advantages over learning through trial and error in real-world implementations
May 204 min read
Generative AI Marketing Case Studies: The Ultimate List
Students don’t just need to understand what AI is; they need to see how it's already being used in the real world, by companies large and small, successful and struggling. They need examples that are concrete, discussable, and recent enough to matter.
This collection of case studies is designed to help.
Apr 288 min read
From Data to Decisions: Building Analytical Thinking Through Marketing Simulations
This AI skills gap isn't just about technical knowledge - it reflects a deeper challenge in how we teach analytical thinking. Let's explore how digital marketing simulations, particularly those enhanced with AI capabilities, can bridge this gap through experiential learning that connects data to decisions.
Apr 285 min read
Integrating AI Ethics into Marketing Education: A Practical Guide
This guide explores how educators can meaningfully integrate AI ethics into marketing curricula, with a specific focus on practical, hands-on experiences that prepare students for the real-world ethical challenges they'll face. We'll pay special attention to Week 8 of our curriculum blueprint and show how Novela's AI Marketing Simulation creates a safe environment for students to engage with these critical issues.
Apr 278 min read
How to Bring AI Marketing Into Your 2025/26 Syllabus - Powered by Novela’s Simulations
You need a realistic, risk‑free way for students to experience algorithm‑driven marketing platforms. That’s where the Novela AI Marketing Simulation comes in.
Apr 174 min read
AI Marketing Skills: What Students Need to Learn in 2025
"There's a growing divide between what's taught in marketing programs and what's practiced in industry," explains Clark Boyd, CEO of Novela. "Students are graduating with theoretical knowledge of AI marketing but little practical experience using these tools to make strategic decisions."
This skills gap presents both a challenge for educators and an opportunity for forward-thinking students.
Apr 156 min read
How to Win at Marketing Simulations: Expert Strategies from Novela
As creators of marketing simulations covering search marketing, social media, and AI-powered marketing, the Novela team has observed thousands of students and identified key patterns that separate top performers from the rest. Here's what we've learned about winning at marketing simulations.
Apr 154 min read
AI Marketing Simulations: The Complete Guide to Training the Next Generation of Marketers
At Novela, we believe the answer to the skills gap lies in experiential learning through AI marketing simulations. We're excited to announce our newest addition: AI-Powered Marketing Strategy Simulation—a learning environment where students develop practical AI marketing skills by making real-time decisions with sophisticated AI tools including GPT-4.5 for content generation and performance data analysis.
Apr 146 min read
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