You're Invited! Webinar with Cindy Hsiao, Thursday 8th August
As brands increasingly rely on digital channels to engage with consumers, traditional methods of brand measurement are often found...
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- Jul 22
- 2 min
Step Up Your Marketing Game with Novela's Hands-On Digital Marketing Course
We are thrilled to introduce our new course, Applied Digital Marketing: Real-World Skills for Success , designed to equip you with...
- Apr 15
- 2 min
You're Invited! Webinar with Rx Islam from Jellyfish, Friday 26th April
Join us for "Educating the AI-Enabled Marketer: What’s New in Digital Marketing Training?"
- Apr 9
- 1 min
You're Invited! Webinar with Tom Goodwin, Thursday 18th April
Join us for "Bold Impressions: Bringing Big, Beautiful Ideas to the Digital Advertising Canvas," where we dive into the world of digital...
- Mar 15
- 1 min
You're Invited! Join Karen Mahon from Emeritus: Unleashing the Potential of Immediate Feedback in Online Learning
Discover the transformative power of feedback in online education with Karen Mahon, SVP of Design at Emeritus, in our free(!) webinar
- Mar 10
- 4 min
Teaching the Principles of Marketing Through Simulation: Novela's Interactive Approach
Novela's innovative marketing simulations teach the principles of marketing through active learning and immersive stories.
- Feb 14
- 4 min
Mastering Match Types in Novela's Digital Marketing Simulations
In this third article of the Novela SEM Mastery Series, we will demystify match type for budding search marketers.
- Feb 11
- 4 min
Mastering the Market: Navigating Competition and Relevance in A Digital Marketing Simulation
In this second article of the Novela SEM Mastery Series, we dive into the vital aspects of understanding Competition and Relevance
- Feb 5
- 7 min
Introducing the Novela SEM Mastery Series: The Art and Science of Keyword Research
Welcome to the first installment of our series on Pay-Per-Click (PPC) advertising in the Novela digital marketing simulation
- Jan 16
- 2 min
Novela and University College Dublin: Pioneering the Future of Digital Marketing Education
We are excited to announce a dynamic new partnership between Novela and University College Dublin, a leading light in higher education.
- Jan 12
- 2 min
How to Train the Next Generation of Social Media Marketers for the Booming Advertising Industry
Novela, building on the success of our acclaimed search marketing simulations, is set to launch a pioneering social media simulation in 2024
- Jan 9
- 3 min
Embracing Experiential Learning: The Key to Educating Tomorrow's Marketers
As we look to the future, marketing education must evolve. Simulation-based learning is more than just a tool; it's a necessary revolution i
- Dec 20, 2023
- 2 min
Novela and Imperial College London Team Up to Advance Marketing Education
We are thrilled to announce a groundbreaking partnership between Novela and Imperial College London, bringing the Novela Search Marketing si
- Nov 1, 2023
- 5 min
Mastering Retail Media Networks: The Indispensable Role of Search Marketing Foundations
In the bustling digital advertising marketplace, Retail Media Networks (RMNs) are carving out a substantial niche, echoing the nascent...
- Oct 11, 2023
- 5 min
The Digital Marketing Skill Set: A Comprehensive Guide
Digital marketing is a dynamic, fast-evolving field that demands a spectrum of skills for any individual aiming to make a mark in this...
- Oct 7, 2023
- 4 min
What is the Best Way to Learn Digital Marketing?
What is the best way to learn digital marketing? We compare courses, resources, and simulations.
- Oct 5, 2023
- 3 min
"Google's Ad Auction is Rigged" - How Should Educators Respond?
The antitrust case against Google suggests that the tech giant may have misled advertisers and publishers about digital ad auction prices.
- Oct 2, 2023
- 2 min
Novela in the News: Econsultancy Interviews
Clark Boyd, CEO and Co-Founder of Novela, has been featured in two insightful articles on Econsultancy
- Sep 20, 2023
- 4 min
5 Ways Professors Can Use Novela's Search Marketing Simulation
As educators, it's imperative to arm students with practical skills. Novela's Search Marketing Simulation provide the tools you need.
- Sep 18, 2023
- 2 min
What is a Digital Marketing Simulation?
A digital marketing simulation is an interactive, virtual environment that mimics real-world marketing scenarios.
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