In just a few short years, AI has completely revolutionized the ways most of us engage with the digital world. AI now shapes the ways we search and chat online, as well as the content we see. For students, AI is transforming the learning experience. Recent studies from the Higher Education Policy Institute show that in 2024, use of generative AI tools, like ChatGPT, jumped 53%, with students reporting that they used AI to summarize ideas, explain content, and, yes, generate w

AI doesn't erode critical thinking skills, according to a King's Business School scholar who reimagined Bloom's Taxonomy for learning AI skills.

Get a sneak peek at six practical AI marketing lessons from Novela’s free educator guide — real exercises your students can use to build career-ready skills.

To teach AI marketing skills is less about the where and more about the what. The platforms may evolve, but the driving underlying skill remains the same: Clear, strategic thinking.

There's a particular flavour of panic that strikes when you've just finished updating your syllabus, and you realise the technology you're teaching has already moved on. If you're a marketing professor who's spent the past semester teaching students to craft the perfect ChatGPT prompt, I have some unfortunate news: prompt engineering, as we've known it, is becoming a foundation skill rather than an end goal. Rather like teaching students to type efficiently - necessary, certa

When Anthropic announced that Claude Sonnet 4.5 could run autonomously for thirty hours, it raised a simple but awkward question for...

AI in the Curriculum: From "Nice-to-Have" to "Non-Negotiable" AI in the curriculum has shifted from being a luxury to a necessity. Most...

Your students aren't just using social media. They're using AI to create it.

The Search Revolution Your Students Need to Understand Search is fundamentally changing. While you've been teaching keyword research and...

"This game is a good approximation of what it is we are trying to build internally for ourselves here at EY. You just got a glimpse into the future."

Artificial intelligence (AI) is completely reshaping the way businesses approach their marketing strategies. From automating mundane...

While 75% of working marketers now use generative AI daily, most marketing syllabi still cover Google Ads interfaces from years past. The gap between what we teach and what students need in their first jobs has never been wider - and it's growing every semester.

Mastering LLM collaboration in a simulation environment offers several critical advantages over learning through trial and error in real-world implementations

Students don’t just need to understand what AI is; they need to see how it's already being used in the real world, by companies large and small, successful and struggling. They need examples that are concrete, discussable, and recent enough to matter. This collection of case studies is designed to help.

This AI skills gap isn't just about technical knowledge - it reflects a deeper challenge in how we teach analytical thinking. Let's explore how digital marketing simulations, particularly those enhanced with AI capabilities, can bridge this gap through experiential learning that connects data to decisions.

This guide explores how educators can meaningfully integrate AI ethics into marketing curricula, with a specific focus on practical, hands-on experiences that prepare students for the real-world ethical challenges they'll face. We'll pay special attention to Week 8 of our curriculum blueprint and show how Novela's AI Marketing Simulation creates a safe environment for students to engage with these critical issues.