Mastering Retail Media Networks: The Indispensable Role of Search Marketing Foundations
In the bustling digital advertising marketplace, Retail Media Networks (RMNs) are carving out a substantial niche, echoing the nascent...
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- Oct 11
- 5 min
The Digital Marketing Skill Set: A Comprehensive Guide
Digital marketing is a dynamic, fast-evolving field that demands a spectrum of skills for any individual aiming to make a mark in this...
- Oct 7
- 4 min
What is the Best Way to Learn Digital Marketing?
What is the best way to learn digital marketing? We compare courses, resources, and simulations.
- Oct 5
- 3 min
"Google's Ad Auction is Rigged" - How Should Educators Respond?
The antitrust case against Google suggests that the tech giant may have misled advertisers and publishers about digital ad auction prices.
- Oct 2
- 2 min
Novela in the News: Econsultancy Interviews
Clark Boyd, CEO and Co-Founder of Novela, has been featured in two insightful articles on Econsultancy
- Sep 20
- 4 min
5 Ways Professors Can Use Novela's Search Marketing Simulation
As educators, it's imperative to arm students with practical skills. Novela's Search Marketing Simulation provide the tools you need.
- Sep 18
- 2 min
What is a Digital Marketing Simulation?
A digital marketing simulation is an interactive, virtual environment that mimics real-world marketing scenarios.
- Sep 15
- 3 min
How Novela Empowers Learners to Thrive in AI-Driven Search Marketing
Technologies like Google's Performance Max (PMax) are increasingly automated, but this doesn't mean marketers can afford to be complacent.
- Sep 14
- 6 min
The Building Blocks of AI Skill Mastery: Learning from Euclid
Euclid's approach of basic skill mastery, layered complexity, and plenty of engaging examples could show us the way forward in the AI age.
- Sep 14
- 3 min
The Strategy Behind "Winning" in Marketing Simulation Games
When it comes to marketing simulation games, strategy is not just a component; it's the backbone. Being tech-savvy can help you navigate...
- Sep 13
- 4 min
How Wittgenstein's Ideas Can Revolutionize AI Skills Training
"Understanding a sentence means understanding a language. Understanding a language means understanding the form of life to which it...
- Sep 13
- 3 min
Transforming Digital Marketing Education: The Role of Simulation Software
"Predicting rain doesn't count. Building arks does." That's what Warren Buffett once said, and we certainly agree here at Novela. This...
- Sep 13
- 5 min
Mastering Knowledge in the Age of AI: Lessons from Spinoza
In this series, we'll explore the history of epistemology (the theory of knowledge) and its relevance to our modern world.
- Sep 10
- 4 min
Novela Unveiled: 5 Transformative Use Cases for Digital Marketing and AI Training
"No-one ever made a mistake on Google Ads on purpose." That's what an early Novela user - a CMO at a large US company - said to us....
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