Novela AI Marketing Simulations:
Real-World Skills, Real-Time Feedback
Novela simulations are built by marketers and educators to teach the skills needed in the AI economy.
It's like a flight simulator for marketing skills:
Students assume a role in a fictional company and use real data to navigate real challenges.
Powered by our AI Teaching Assistant, Ela, ready to provide in-the-moment feedback.
Trusted by elite institutions worldwide.
Digital marketing simulations available today: Google Ads, Meta Ads, AI Skills (includes LinkedIn Ads, Display, Events, Retargeting).
Real-world scenarios
AI-powered feedback
Climb the Leaderboard
Trusted By Leading Institutions
Our innovative approach to digital marketing simulations has earned us the trust and support of industry leaders worldwide.
Novela's AI-powered digital marketing simulations really bring the topic to life for students.
Their platform is easy to use, robust and my students love it.
The team is extremely responsive and they couldn't make things any easier for me as an educator.
A highly recommended platform.
⭐⭐⭐⭐⭐
Daniel Rowles
Imperial College London
Why Professors Choose Novela
Real‑World Digital Marketing Simulations
Navigate authentic digital marketing interfaces complete with a dynamic auction engine and real-world data. We cover Google Ads, Meta Ads, LinkedIn Ads, and Display Advertising.
Run campaigns with live data—no ad spend required.
Less prep, more impact.
Our data shows instructors cut grading time by 60%, while students replay challenges 12× more than the requirement.
Our AI digital marketing tutor, Ela, uses advanced algorithms to provide real-time, context-sensitive advice and feedback, ensuring that you not only understand the 'how' but also the 'why' behind each decision.
Gamified Leaderboards, Serious Outcomes
Novela is a playful place for fearless experimentation and deeper learning. The Novela leaderboard encourages some healthy competition, too!
37 replays on average, as students compete for top ROAS and ROI scores in scenarios taken from real brands.
Student evaluation scores? 4.98 / 5.
What Our Educators and Learners Say
"I could not have been more thrilled when I discovered the Novela marketing simulation. It is highly realistic, using the frameworks and data that marketers use at work, and there are unlimited practice opportunities!"
Senior Learning Designer, United States
"It's a win-win: Novela provides all the supporting materials I need for the class and it integrates with my syllabus. It also delivers exceptional learning impact. Less prep time, more effective classes."
Business School Professor, University College Dublin
"The highlight of our marketing course was the Novela Marketing simulation. It made us think deeply about our customer and taught us the best way to set up effective campaigns. I loved it!"
Bachelor's in Business Administration (BBA) student, Hult Business School