Search Marketing Simulation
In Novela's first digital marketing simulation, learners develop customer insights, select keywords, set bids, and create your own ads. Novela’s ultra-realistic auction engine gauges ad quality, calculates AdRank, and provides granular trend data from simulated competitors.
Students compete in a live leaderboard and develop digital marketing skills through hands-on practice!
Learning Outcomes: Novela's Digital Marketing Simulations
1. Understand the core components and principles of paid search marketing campaigns, including keywords, bidding, and ad creative.​
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2. Develop the ability to analyze and interpret real-time data to make data-driven decisions for optimizing marketing campaigns.
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3. Gain practical experience in crafting and optimizing ad copy, understanding quality scores, and budget allocation.
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4. Learn marketing skills and strategies for evaluating campaign performance, including understanding key performance indicators (KPIs) and how to act on them for improvement.
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