top of page
Learning Outcomes: Novela's Digital Marketing Simulations
1. Understand the core components and principles of paid search marketing campaigns, including keywords, bidding, and ad creative.​
​
2. Develop the ability to analyze and interpret real-time data to make data-driven decisions for optimizing campaigns.
​
3. Gain practical experience in crafting and optimizing ad copy, understanding quality scores, and budget allocation.
​
4. Learn strategies for evaluating campaign performance, including understanding key performance indicators (KPIs) and how to act on them for improvement.
​
​
​
bottom of page