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Search Marketing Simulation

Develop customer insights, select keywords, set bids, and create your own ads in our search marketing simulation. Novela’s ultra-realistic auction engine gauges ad quality, calculates AdRank, and provides granular trend data from simulated competitors.

Learning Outcomes: Novela's Digital Marketing Simulations 

1. Understand the core components and principles of paid search marketing campaigns, including keywords, bidding, and ad creative.​

2. Develop the ability to analyze and interpret real-time data to make data-driven decisions for optimizing campaigns.

3. Gain practical experience in crafting and optimizing ad copy, understanding quality scores, and budget allocation.

4. Learn strategies for evaluating campaign performance, including understanding key performance indicators (KPIs) and how to act on them for improvement.

Get in touch to register your interest for upcoming digital marketing and AI simulations:

Social Media Marketing Simulation

Master the art and science of online engagement with our Social Media simulation, where you'll learn to build and execute campaigns that resonate with your target audience.

Coming Soon

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