Learning Outcomes: Novela's Digital Marketing Simulations
1. Understand the core components and principles of paid search marketing campaigns, including keywords, bidding, and ad creative.
2. Develop the ability to analyze and interpret real-time data to make data-driven decisions for optimizing campaigns.
3. Gain practical experience in crafting and optimizing ad copy, understanding quality scores, and budget allocation.
4. Learn strategies for evaluating campaign performance, including understanding key performance indicators (KPIs) and how to act on them for improvement.
Get in touch to register your interest for upcoming digital marketing and AI simulations:
Social Media Marketing Simulation
Master the art and science of online engagement with our Social Media simulation, where you'll learn to build and execute campaigns that resonate with your target audience.