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Search Marketing Simulation

In Novela's first digital marketing simulation, learners develop customer insights, select keywords, set bids, and create your own ads. Novela’s ultra-realistic auction engine gauges ad quality, calculates AdRank, and provides granular trend data from simulated competitors.


Students compete in a live leaderboard and develop digital marketing skills through hands-on practice! 

Learning Outcomes: Novela's Digital Marketing Simulations 

1. Understand the core components and principles of paid search marketing campaigns, including keywords, bidding, and ad creative.​

2. Develop the ability to analyze and interpret real-time data to make data-driven decisions for optimizing marketing campaigns.

3. Gain practical experience in crafting and optimizing ad copy, understanding quality scores, and budget allocation.

4. Learn marketing skills and strategies for evaluating campaign performance, including understanding key performance indicators (KPIs) and how to act on them for improvement.

  • Who is Novela for?
    Novela is designed to be a versatile and comprehensive digital marketing simulation tool, suitable for a wide range of users who are keen on enhancing their digital marketing skills. Educational Institutions: Novela is an ideal tool for business schools and undergraduate courses, especially those focused on marketing, entrepreneurship, or international baccalaureate (IB) programs. Its realistic and immersive simulation environment makes it a valuable addition to the curriculum, providing students with hands-on experience in digital marketing. Professional Training: It's also perfectly suited for companies looking to train their marketing teams. Novela offers a practical learning experience that can help marketing professionals stay ahead in the fast-evolving digital landscape. Digital Marketing Agencies: For agencies that want to keep their teams sharp and up-to-date with the latest trends and strategies in digital marketing, Novela serves as an excellent training tool. Individual Learners: Anyone with a desire to improve their digital marketing skills will find Novela beneficial. Whether you're a seasoned marketer looking to update your skills or a newcomer to the field, the simulations are designed to cater to a wide range of expertise levels. Classroom Integration: Novela has already been used successfully in various academic settings, including business, marketing, entrepreneurship, and economics classes. It easily integrates into syllabi where educators are teaching marketing, digital marketing, or business growth strategies, providing a practical edge to theoretical knowledge. In essence, Novela is for anyone and everyone interested in gaining practical, real-world skills in digital marketing, from students to professionals, ensuring they're well-equipped to meet the challenges of today's digital marketing landscape.
  • What instructor involvement is required in using Novela's digital marketing simulations?
    Novela's digital marketing simulations are designed to be as instructor-friendly as possible, ensuring that educators can seamlessly integrate our platform into their curriculum with minimal effort and maximum impact. Complete Support Package: We provide a comprehensive support package to instructors. This includes detailed supporting content that guides you through every aspect of the simulation. Whether you're introducing the basic concepts or delving into more advanced topics, our resources are tailored to complement your teaching objectives. Free Grader Account: To make the assessment and monitoring process effortless, we offer instructors a free grader account. This account gives you full access to student performance data, allowing you to track progress, identify areas of improvement, and provide personalized feedback efficiently. Live Support for Instructors: We understand that every class is unique, and you might have specific needs or questions. That's why we offer live support to all our instructors. Whether you need a quick tip on how to best utilize the simulation or have a question about a specific feature, our dedicated team is just a call or email away, ready to assist you. Assistance with Session Management: If you require, our team can also assist in running the simulation sessions. We can provide hands-on support during the sessions to ensure that everything runs smoothly. In short, while we've designed our simulations to be intuitive and self-sufficient, we're fully committed to supporting instructors every step of the way. Our goal is to ensure that you can focus on what you do best - teaching and inspiring your students.
  • Can Novela's simulations be used by groups within a class or training session?
    Absolutely! Novela's digital marketing simulations are designed with flexibility in mind to accommodate various teaching and learning styles, including group work within a class or training session. License Flexibility: When you purchase Novela's simulations, you're buying a set number of licenses. How you choose to use these licenses is entirely up to you. This flexibility means you can assign one license per student or decide to group students together. Grouping can be an excellent way for students to collaborate, share ideas, and learn from each other, enhancing the learning experience. Collaborative Learning: Our simulations are conducive to group work. Students in a group can collectively make decisions, analyze results, and strategize their next steps in the simulation. This approach not only helps in building team dynamics but also mirrors real-world scenarios where digital marketing decisions are often made collaboratively. Instructor Control: As an instructor, you have complete control over how the simulations are used in your classroom or training session. Whether you prefer individual participation for a more personalized learning experience or group involvement to foster teamwork and collaborative skills, our simulations can be adapted to your preferred teaching method.
  • How many times can students play Novela's search marketing simulation challenges?
    With Novela's simulations, students have the freedom to engage with our challenges as many times as they wish within their course or module duration. When a student is allocated a license, it grants them unlimited access to play and replay the challenges throughout the duration of their course or module. Unlimited Access for Mastery: We believe in providing students with ample opportunities to master the skills taught in our simulations. Therefore, there is no cap on the number of times a student can play the challenges. This unlimited access encourages students to experiment, learn from their mistakes, and continuously improve their strategies. Eligibility for Certification: After completing a challenge at least three times, students become eligible for their certificate. However, this doesn't mean the learning stops there. Students are encouraged to continue playing and honing their skills even after meeting the certificate criteria. Encouraging Repeated Engagement: Our data shows that the average student plays each challenge over 20 times! This repeated engagement not only reflects the immersive and enjoyable nature of our simulations but also signifies the depth of learning and understanding that students are achieving.
  • How can I start using Novela in my classes?
    Starting with Novela's digital marketing simulations is a straightforward process. To begin, simply contact us at Our team will be delighted to assist you in setting up your classes. One procurement director at a leading university described our set-up as a "massive relief" after dealing with other simulations providers. We'll provide: Immediate Setup: We're equipped to set up your classes immediately, ensuring a seamless integration of Novela's simulations into your curriculum or training program without any delay. Customized Packages: Understanding that every educational institution and training program has unique needs, we offer the flexibility to tailor our packages to suit your specific requirements. Whether it's adjusting the number of licenses or adapting to your support needs, we're here to ensure that our product aligns perfectly with your goals. Personalized Support: From the moment you reach out, you'll receive personalized support from our team. We're committed to providing guidance throughout the setup process and beyond, ensuring that you and your students get the most out of Novela's simulations.

Get in touch to register your interest for upcoming digital marketing simulations:

Social Media Marketing Simulation

Master the art and science of online marketing with our Social Media simulation (Meta Ads), where you'll learn to build and execute campaigns that resonate with your target audience. 

Coming Soon

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