Novela AI Marketing Simulation
In Novela's newest AI simulation, learners step into the role of a B2B marketing strategist for WorkWell, an employee wellness platform targeting small businesses. This is a first-of-its-kind AI marketing simulation, designed to train the skills today's marketers need.
Apply the latest B2B marketing principles while using AI to optimize campaigns across multiple channels (LinkedIn, Display, Events).
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Evidence-Based Principles: Incorporates findings from the IPA Databank, LinkedIn B2B Institute, and Ehrenberg-Bass Institute
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AI-Guided Learning: Built-in AI copilot provides real-time feedback and suggestions
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Practical Application: Apply the 95-5 Rule, Double Jeopardy Law, and other proven marketing principles
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Learning Outcomes: Novela's AI Marketing Simulation
1. Master Effective Prompt Engineering for Marketing:
Learn to craft precise, context-rich prompts that generate high-quality marketing content from LLMs.
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2. Conduct AI-Assisted Market Research Analysis
Transform your research capabilities by using LLMs to analyze multiple information sources simultaneously.
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3. Generate and Refine Marketing Content Through AI Collaboration
Learn the iterative process of generating multiple creative options, evaluating AI outputs, and refining prompts to achieve higher quality results.
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4. Implement Strategic AI Integration in Marketing Workflows
Develop skills to measure the impact of AI assistance on marketing performance metrics and continuously optimize your human-AI collaboration approach.
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