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Praxis

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PRAXIS IS WHERE STRATEGIC MARKETING DECISIONS PLAY OUT AS YOU LEARN

 

Praxis combines Jellyfish’s practitioner-led curriculum with Novela’s immersive AI simulation technology. No slides-only learning. Real budgets. Real trade-offs. Real performance decisions.

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Strategy without execution
is just theory.

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In Praxis, participants build and execute a media plan inside Novela’s immersive simulation environment. 

Participants work with AI to build personas, test audiences, allocate budgets, analyze performance and refine decisions. 

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How Praxis Builds Strategic Intuition

Learn

A five-module, practitioner-led course by Jellyfish covering media strategy, targeting, budgeting, experimentation, and measurement.

Run

Launch campaigns in a live Novela simulation that mirrors real media plans. Every decision impacts performance outcomes.

Optimize

Work with AI to analyze results, extract insights, and iterate. Develop the commercial judgment required to drive sustainable growth.

Be part of the next generation of marketers mastering
AI-driven decision-making through real-world simulation.
 

READY, SET, PRAXIS!

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