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Praxis

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PRAXIS IS WHERE STRATEGIC MARKETING DECISIONS PLAY OUT AS YOU LEARN

 

Praxis combines Jellyfish’s practitioner-led curriculum with Novela’s immersive AI simulation technology. No slides-only learning. Real budgets. Real trade-offs. Real performance decisions.

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Strategy without execution
is just theory.

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In Praxis, participants build and execute a media plan inside Novela’s immersive simulation environment. 

Participants work with AI to build personas, test audiences, allocate budgets, analyze performance and refine decisions. 

Add image or video of the sim introduction here.

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How Praxis Builds Strategic Intuition

Be part of the next generation of marketers mastering
AI-driven decision-making through real-world simulation.
 

READY, SET, PRAXIS!

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