Digital Marketing for the AI Age
Online Course (8 weeks, Simulations + Live Sessions)
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Master Marketing in the AI Age with Novela's Simulations
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The marketing world is shifting at lightning speed, driven by AI and data analytics. Employers today want marketers who are not just reactive but proactive leaders with hands-on experience in the latest technologies.
Our new course puts you in the driver’s seat, giving you the tools and knowledge to not just keep up with the changes, but to lead them. By learning through doing, you'll gain the confidence and expertise needed to excel in the new AI-powered era of digital marketing.
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Powered by Novela's AI simulations, used at elite universities like Imperial College and Columbia Business School.
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Develop job-ready skills and increase your employability through hands-on practice with real marketing challenges!
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Built by marketing leaders with experience at brands including Adidas, American Express, and Burberry.
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Live access to industry veterans who will coach you through your assignments.
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First cohort: 14th November, 2024
Early Bird Price (Available until October 15th): £499/$599
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Price after October 15th: £749/$899
Our Students Say
"I was able to apply my knowledge from Novela directly to my job interviews and then in my new job.
The Novela experience has been invaluable in improving my digital marketing skills and I would recommend it to anyone looking to do the same".
Tristan Wißing, MS Marketing & Retail Innovation
University College Dublin
Practical Digital Marketing Education
Welcome to a new era in digital marketing education!
This course is designed for aspiring digital marketers, professionals looking to upskill, and those making a career shift into marketing.
Whether you're a recent graduate, a working professional aiming to enhance your digital marketing expertise, or someone transitioning into the marketing field, this course offers the practical skills and industry knowledge needed to stand out.
You'll gain:
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In-Demand Skills Through Hands-On Practice
Unlike traditional courses, our unique approach immerses you in real-world digital marketing environments. With our advanced simulations powered by real marketing data, you'll practice what you learn immediately, gaining hands-on experience that is directly applicable to your career.
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Real Marketing Data and Instant Feedback
Say goodbye to long lectures and hello to interactive learning. Our simulations mimic the platforms of Google and Meta, giving you the skills and confidence to manage actual campaigns. You’ll interact with the AI tools and data you’ll use in the real world, providing a seamless transition from learning to doing.
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Live Support from Leading Experts
Each module features expert-led sessions, where industry leaders share their insights and experiences. These sessions are designed to provide you with a deep understanding of digital marketing principles, complemented by practical exercises that solidify your learning. The simulations are based on our experts' experience at brands like Burberry and Glossier.
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Career Advancement
With real-world experience, a portfolio of work, and expertise recognized by top universities, you’ll be well-equipped to pursue roles at leading brands or advance within your current organization.
Taught by Clark Boyd,
Co-Founder & CEO at Novela
Clark has worked in digital marketing for 15 years for brands including American Express, Burberry, and adidas. He has taught digital marketing at Columbia Business School, INSEAD, and University College Dublin.
More recently, he has co-founded Novela and used this AI-powered technology to teach classes around the world. He's quite a big believer that digital marketing can only be taught through practical application.
