Novela, the marketing simulation platform used at over 40 universities including Columbia, Northwestern Kellogg, Imperial College London, King's College London, Oxford, and McGill, today announced Novela AI Search — its sixth simulation and the first interactive training environment designed to teach marketing decisions in an AI-powered search landscape.

While 75% of working marketers now use generative AI daily, most marketing syllabi still cover Google Ads interfaces from years past. The gap between what we teach and what students need in their first jobs has never been wider - and it's growing every semester.

Why AI's Perfect Simulations Might Be Missing the Point