Students don’t just need to understand what AI is; they need to see how it's already being used in the real world, by companies large and small, successful and struggling. They need examples that are concrete, discussable, and recent enough to matter. This collection of case studies is designed to help.

This guide explores how educators can meaningfully integrate AI ethics into marketing curricula, with a specific focus on practical, hands-on experiences that prepare students for the real-world ethical challenges they'll face. We'll pay special attention to Week 8 of our curriculum blueprint and show how Novela's AI Marketing Simulation creates a safe environment for students to engage with these critical issues.

You need a realistic, risk‑free way for students to experience algorithm‑driven marketing platforms. That’s where the Novela AI Marketing Simulation comes in.

"There's a growing divide between what's taught in marketing programs and what's practiced in industry," explains Clark Boyd, CEO of Novela. "Students are graduating with theoretical knowledge of AI marketing but little practical experience using these tools to make strategic decisions." This skills gap presents both a challenge for educators and an opportunity for forward-thinking students.

As creators of marketing simulations covering search marketing, social media, and AI-powered marketing, the Novela team has observed thousands of students and identified key patterns that separate top performers from the rest. Here's what we've learned about winning at marketing simulations.

At Novela, we believe the answer to the skills gap lies in experiential learning through AI marketing simulations. We're excited to announce our newest addition: AI-Powered Marketing Strategy Simulation—a learning environment where students develop practical AI marketing skills by making real-time decisions with sophisticated AI tools including GPT-4.5 for content generation and performance data analysis.

We're thrilled to announce the launch of Novela's newest digital marketing simulation: AI Marketing Strategy

We are thrilled to introduce our new course, Applied Digital Marketing: Real-World Skills for Success , designed to equip you with...

Novela's innovative marketing simulations teach the principles of marketing through active learning and immersive stories.

In this second article of the Novela SEM Mastery Series, we dive into the vital aspects of understanding Competition and Relevance

Welcome to the first installment of our series on Pay-Per-Click (PPC) advertising in the Novela digital marketing simulation

We are excited to announce a dynamic new partnership between Novela and University College Dublin, a leading light in higher education.

Novela, building on the success of our acclaimed search marketing simulations, is set to launch a pioneering social media simulation in 2024

As we look to the future, marketing education must evolve. Simulation-based learning is more than just a tool; it's a necessary revolution i

As educators, it's imperative to arm students with practical skills. Novela's Search Marketing Simulation provide the tools you need.

A digital marketing simulation is an interactive, virtual environment that mimics real-world marketing scenarios.

Technologies like Google's Performance Max (PMax) are increasingly automated, but this doesn't mean marketers can afford to be complacent.

When it comes to marketing simulation games, strategy is not just a component; it's the backbone. Being tech-savvy can help you navigate...

"Predicting rain doesn't count. Building arks does." That's what Warren Buffett once said, and we certainly agree here at Novela. This...

"No-one ever made a mistake on Google Ads on purpose." That's what an early Novela user - a CMO at a large US company - said to us....