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How Professors Are Rethinking AI Literacy in Marketing Education
When Anthropic announced that Claude Sonnet 4.5 could run autonomously for thirty hours, it raised a simple but awkward question for...
1 day ago4 min read


When EY Saw the Future of AI Marketing at Kellogg
"This game is a good approximation of what it is we are trying to build internally for ourselves here at EY. You just got a glimpse into the future."
Jun 204 min read


Preparing for the Future: Integrating AI into Marketing Education
While 75% of working marketers now use generative AI daily, most marketing syllabi still cover Google Ads interfaces from years past. The gap between what we teach and what students need in their first jobs has never been wider - and it's growing every semester.
May 255 min read


The Importance of LLM Collaboration Skills in Marketing
Mastering LLM collaboration in a simulation environment offers several critical advantages over learning through trial and error in real-world implementations
May 204 min read
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