We are thrilled to introduce our new course, Applied Digital Marketing: Real-World Skills for Success , designed to equip you with...

Novela's innovative marketing simulations teach the principles of marketing through active learning and immersive stories.

In this second article of the Novela SEM Mastery Series, we dive into the vital aspects of understanding Competition and Relevance

Welcome to the first installment of our series on Pay-Per-Click (PPC) advertising in the Novela digital marketing simulation

We are excited to announce a dynamic new partnership between Novela and University College Dublin, a leading light in higher education.

Novela, building on the success of our acclaimed search marketing simulations, is set to launch a pioneering social media simulation in 2024

As we look to the future, marketing education must evolve. Simulation-based learning is more than just a tool; it's a necessary revolution i

As educators, it's imperative to arm students with practical skills. Novela's Search Marketing Simulation provide the tools you need.

A digital marketing simulation is an interactive, virtual environment that mimics real-world marketing scenarios.

Technologies like Google's Performance Max (PMax) are increasingly automated, but this doesn't mean marketers can afford to be complacent.

When it comes to marketing simulation games, strategy is not just a component; it's the backbone. Being tech-savvy can help you navigate...

"Predicting rain doesn't count. Building arks does." That's what Warren Buffett once said, and we certainly agree here at Novela. This...

"No-one ever made a mistake on Google Ads on purpose." That's what an early Novela user - a CMO at a large US company - said to us....