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Office Hours With Milt Hwang, UW-Madison
We sat down with Milt to speak about the complexities of helping students find solid footing in a rapidly changing marketing industry.
May 264 min read


Office Hours With Dr. Sunčica Vuković, University of Montenegro
We sat down with Dr. Vuković to discuss the five-week course she developed using Novela’s Search Marketing (Google Ads) Simulation and Social Media Advertising (Meta Ads) Simulation
May 194 min read


How to Teach Real AI Marketing Skills (Free Guide)
AI in the Curriculum: From "Nice-to-Have" to "Non-Negotiable" AI in the curriculum has shifted from being a luxury to a necessity. Most...
Sep 27, 20253 min read


The Professor's Guide to Teaching AI Search: From Keywords to Conversations
The Search Revolution Your Students Need to Understand Search is fundamentally changing. While you've been teaching keyword research and...
Jul 9, 202510 min read


Generative AI Marketing Case Studies: The Ultimate List
Students don’t just need to understand what AI is; they need to see how it's already being used in the real world, by companies large and small, successful and struggling. They need examples that are concrete, discussable, and recent enough to matter.
This collection of case studies is designed to help.
Apr 28, 20258 min read
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