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How to Teach Real AI Marketing Skills (Free Guide)
AI in the Curriculum: From "Nice-to-Have" to "Non-Negotiable" AI in the curriculum has shifted from being a luxury to a necessity. Most...
Sep 273 min read


The Professor's Guide to Teaching AI Search: From Keywords to Conversations
The Search Revolution Your Students Need to Understand Search is fundamentally changing. While you've been teaching keyword research and...
Jul 910 min read


Generative AI Marketing Case Studies: The Ultimate List
Students don’t just need to understand what AI is; they need to see how it's already being used in the real world, by companies large and small, successful and struggling. They need examples that are concrete, discussable, and recent enough to matter.
This collection of case studies is designed to help.
Apr 288 min read
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