Apr 152 minApplied LearningYou're Invited! Webinar with Rx Islam from Jellyfish, Friday 26th AprilJoin us for "Educating the AI-Enabled Marketer: What’s New in Digital Marketing Training?"
Mar 104 minMastering the BasicsTeaching the Principles of Marketing Through Simulation: Novela's Interactive ApproachNovela's innovative marketing simulations teach the principles of marketing through active learning and immersive stories.
Feb 114 minMastering the BasicsMastering the Market: Navigating Competition and Relevance in A Digital Marketing SimulationIn this second article of the Novela SEM Mastery Series, we dive into the vital aspects of understanding Competition and Relevance
Feb 57 minApplied LearningIntroducing the Novela SEM Mastery Series: The Art and Science of Keyword ResearchWelcome to the first installment of our series on Pay-Per-Click (PPC) advertising in the Novela digital marketing simulation