Nov 15 minMastering the BasicsMastering Retail Media Networks: The Indispensable Role of Search Marketing FoundationsIn the bustling digital advertising marketplace, Retail Media Networks (RMNs) are carving out a substantial niche, echoing the nascent...
Oct 115 minApplied LearningThe Digital Marketing Skill Set: A Comprehensive GuideDigital marketing is a dynamic, fast-evolving field that demands a spectrum of skills for any individual aiming to make a mark in this...
Oct 74 minApplied LearningWhat is the Best Way to Learn Digital Marketing?What is the best way to learn digital marketing? We compare courses, resources, and simulations.
Sep 204 minThe Novela Learning Experience5 Ways Professors Can Use Novela's Search Marketing SimulationAs educators, it's imperative to arm students with practical skills. Novela's Search Marketing Simulation provide the tools you need.
Sep 104 minApplied LearningNovela Unveiled: 5 Transformative Use Cases for Digital Marketing and AI Training"No-one ever made a mistake on Google Ads on purpose." That's what an early Novela user - a CMO at a large US company - said to us....