Applied Learning

Teaching Digital Marketers in the AI Age: The Role of Simulations

As digital marketing evolves, educators face the challenge of preparing students for a landscape increasingly influenced by AI

Step Up Your Marketing Game with Novela's Hands-On Digital Marketing Course

We are thrilled to introduce our new course, Applied Digital Marketing: Real-World Skills for Success , designed to equip you with...

You're Invited! Webinar with Rx Islam from Jellyfish, Friday 26th April

Join us for "Educating the AI-Enabled Marketer: What’s New in Digital Marketing Training?"

Teaching the Principles of Marketing Through Simulation: Novela's Interactive Approach

Novela's innovative marketing simulations teach the principles of marketing through active learning and immersive stories.

Mastering the Market: Navigating Competition and Relevance in A Digital Marketing Simulation

In this second article of the Novela SEM Mastery Series, we dive into the vital aspects of understanding Competition and Relevance

Introducing the Novela SEM Mastery Series: The Art and Science of Keyword Research

Welcome to the first installment of our series on Pay-Per-Click (PPC) advertising in the Novela digital marketing simulation

Embracing Experiential Learning: The Key to Educating Tomorrow's Marketers

As we look to the future, marketing education must evolve. Simulation-based learning is more than just a tool; it's a necessary revolution i

Mastering Retail Media Networks: The Indispensable Role of Search Marketing Foundations

In the bustling digital advertising marketplace, Retail Media Networks (RMNs) are carving out a substantial niche, echoing the nascent...

The Digital Marketing Skill Set: A Comprehensive Guide

Digital marketing is a dynamic, fast-evolving field that demands a spectrum of skills for any individual aiming to make a mark in this...

What is the Best Way to Learn Digital Marketing?

What is the best way to learn digital marketing? We compare courses, resources, and simulations.

5 Ways Professors Can Use Novela's Search Marketing Simulation

As educators, it's imperative to arm students with practical skills. Novela's Search Marketing Simulation provide the tools you need.

Novela Unveiled: 5 Transformative Use Cases for Digital Marketing and AI Training

"No-one ever made a mistake on Google Ads on purpose." That's what an early Novela user - a CMO at a large US company - said to us....