Mastering the Basics

Teaching the Principles of Marketing Through Simulation: Novela's Interactive Approach

Novela's innovative marketing simulations teach the principles of marketing through active learning and immersive stories.

Mastering the Market: Navigating Competition and Relevance in A Digital Marketing Simulation

In this second article of the Novela SEM Mastery Series, we dive into the vital aspects of understanding Competition and Relevance

Introducing the Novela SEM Mastery Series: The Art and Science of Keyword Research

Welcome to the first installment of our series on Pay-Per-Click (PPC) advertising in the Novela digital marketing simulation

Mastering Retail Media Networks: The Indispensable Role of Search Marketing Foundations

In the bustling digital advertising marketplace, Retail Media Networks (RMNs) are carving out a substantial niche, echoing the nascent...

"Google's Ad Auction is Rigged" - How Should Educators Respond?

The antitrust case against Google suggests that the tech giant may have misled advertisers and publishers about digital ad auction prices.

The Building Blocks of AI Skill Mastery: Learning from Euclid

Euclid's approach of basic skill mastery, layered complexity, and plenty of engaging examples could show us the way forward in the AI age.

The Strategy Behind "Winning" in Marketing Simulation Games

When it comes to marketing simulation games, strategy is not just a component; it's the backbone. Being tech-savvy can help you navigate...