Most marketing professors choose a simulation by default. The textbook publisher bundles one. A colleague recommends what they used last year. The department keeps whatever the previous instructor set up. None of that is a criticism. Evaluating simulation platforms is not what anyone got into academia to do, and most of us have better calls on our time than vendor demos in August. But the cost of defaulting in 2026 is higher than it was in 2022, because what students need to

As all educators grapple with incorporating ethical AI use into the classroom, marketing professors are faced with an even more complex question: How to best prepare college students for a workplace in which they will likely use AI daily?

AI doesn't erode critical thinking skills, according to a King's Business School scholar who reimagined Bloom's Taxonomy for learning AI skills.

Get a sneak peek at six practical AI marketing lessons from Novela’s free educator guide — real exercises your students can use to build career-ready skills.