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Gen AI Has Entered the Chat: What Do Marketing Educators Need to Know About Generative AI?
In just a few short years, AI has completely revolutionized the ways most of us engage with the digital world. AI now shapes the ways we search and chat online, as well as the content we see. For students, AI is transforming the learning experience. Recent studies from the Higher Education Policy Institute show that in 2024, use of generative AI tools, like ChatGPT, jumped 53%, with students reporting that they used AI to summarize ideas, explain content, and, yes, generate w
Feb 124 min read


Teaching Tomorrow's AI-Powered Marketers: 5 Critical Skills, 10 Practical Activities
There's a delightful irony in OpenAI's Super Bowl advertisement this week. They spent $14 million celebrating human innovation - and had...
Feb 10, 20258 min read
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