Most marketing professors choose a simulation by default. The textbook publisher bundles one. A colleague recommends what they used last year. The department keeps whatever the previous instructor set up. None of that is a criticism. Evaluating simulation platforms is not what anyone got into academia to do, and most of us have better calls on our time than vendor demos in August. But the cost of defaulting in 2026 is higher than it was in 2022, because what students need to

We sat down with Milt to speak about the complexities of helping students find solid footing in a rapidly changing marketing industry.

On Friday, Google published official guidance on how to optimise for the generative AI features inside Google Search. The most-quoted sentence is also the most useful: "Optimising for generative AI search is optimising for the search experience, and thus still SEO." The argument that follows is that AEO (answer engine optimisation) and GEO (generative engine optimisation) are not new disciplines, that several proposed "AI optimisation hacks" are nonsense, and that the core pr

In just a few short years, AI has completely revolutionized the ways most of us engage with the digital world. AI now shapes the ways we search and chat online, as well as the content we see. For students, AI is transforming the learning experience. Recent studies from the Higher Education Policy Institute show that in 2024, use of generative AI tools, like ChatGPT, jumped 53%, with students reporting that they used AI to summarize ideas, explain content, and, yes, generate w

There's a delightful irony in OpenAI's Super Bowl advertisement this week. They spent $14 million celebrating human innovation - and had...