Novela, the marketing simulation platform used at over 40 universities including Columbia, Northwestern Kellogg, Imperial College London, King's College London, Oxford, and McGill, today announced Novela AI Search — its sixth simulation and the first interactive training environment designed to teach marketing decisions in an AI-powered search landscape.

In just a few short years, AI has completely revolutionized the ways most of us engage with the digital world. AI now shapes the ways we search and chat online, as well as the content we see. For students, AI is transforming the learning experience. Recent studies from the Higher Education Policy Institute show that in 2024, use of generative AI tools, like ChatGPT, jumped 53%, with students reporting that they used AI to summarize ideas, explain content, and, yes, generate w

Get a sneak peek at six practical AI marketing lessons from Novela’s free educator guide — real exercises your students can use to build career-ready skills.

To teach AI marketing skills is less about the where and more about the what. The platforms may evolve, but the driving underlying skill remains the same: Clear, strategic thinking.

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