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Gen AI Has Entered the Chat: What Do Marketing Educators Need to Know About Generative AI?
In just a few short years, AI has completely revolutionized the ways most of us engage with the digital world. AI now shapes the ways we search and chat online, as well as the content we see. For students, AI is transforming the learning experience. Recent studies from the Higher Education Policy Institute show that in 2024, use of generative AI tools, like ChatGPT, jumped 53%, with students reporting that they used AI to summarize ideas, explain content, and, yes, generate w
4 days ago4 min read


Practical AI Marketing Skills: 6 Real Lessons to Teach in Your Classroom
Get a sneak peek at six practical AI marketing lessons from Novela’s free educator guide — real exercises your students can use to build career-ready skills.
Nov 3, 20256 min read


How to Teach AI Marketing Skills: 6 Ways to Go Beyond ChatGPT
To teach AI marketing skills is less about the where and more about the what. The platforms may evolve, but the driving underlying skill remains the same: Clear, strategic thinking.
Oct 28, 20254 min read


How to Teach Real AI Marketing Skills (Free Guide)
AI in the Curriculum: From "Nice-to-Have" to "Non-Negotiable" AI in the curriculum has shifted from being a luxury to a necessity. Most...
Sep 27, 20253 min read


The Professor's Guide to Teaching AI Social Media: From Posts to Predictive Personalization
Your students aren't just using social media. They're using AI to create it.
Aug 7, 20258 min read


"AI Agents Will Kill Marketing As We Know It."
The vision is seductive in its simplicity. You tell your AI agent you need a beach vacation for March, and it handles everything -...
Jan 6, 20254 min read
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