top of page
Search


Gen AI Has Entered the Chat: What Do Marketing Educators Need to Know About Generative AI?
In just a few short years, AI has completely revolutionized the ways most of us engage with the digital world. AI now shapes the ways we search and chat online, as well as the content we see. For students, AI is transforming the learning experience. Recent studies from the Higher Education Policy Institute show that in 2024, use of generative AI tools, like ChatGPT, jumped 53%, with students reporting that they used AI to summarize ideas, explain content, and, yes, generate w
5 days ago4 min read


Practical AI Marketing Skills: 6 Real Lessons to Teach in Your Classroom
Get a sneak peek at six practical AI marketing lessons from Novela’s free educator guide — real exercises your students can use to build career-ready skills.
Nov 3, 20256 min read


How Professors Are Rethinking AI Literacy in Marketing Education
When Anthropic announced that Claude Sonnet 4.5 could run autonomously for thirty hours, it raised a simple but awkward question for...
Oct 9, 20254 min read


How to Teach Real AI Marketing Skills (Free Guide)
AI in the Curriculum: From "Nice-to-Have" to "Non-Negotiable" AI in the curriculum has shifted from being a luxury to a necessity. Most...
Sep 27, 20253 min read


Search Gets Chatty: ChatGPT Enters the Search Wars
Explore how ChatGPT is reshaping search dynamics in "Search Gets Chatty: ChatGPT Enters the Search Wars."
Nov 1, 20245 min read
bottom of page
