We sat down with Milt to speak about the complexities of helping students find solid footing in a rapidly changing marketing industry.

We sat down with Dr. Vuković to discuss the five-week course she developed using Novela’s Search Marketing (Google Ads) Simulation and Social Media Advertising (Meta Ads) Simulation

John Ploumitsakos is a Teaching Assistant Professor of Marketing at Leeds School of Business at the University of Colorado Boulder, whose 20 years of marketing experience, including senior leadership positions at Google and Twitter, give him unique insights into the modern marketing landscape. In his senior-level Advertising and Promotion Management course, for example, Ploumitsakos breaks the semester into three segments: planning a budget, creative strategy, and brand stra

In just a few short years, AI has completely revolutionized the ways most of us engage with the digital world. AI now shapes the ways we search and chat online, as well as the content we see. For students, AI is transforming the learning experience. Recent studies from the Higher Education Policy Institute show that in 2024, use of generative AI tools, like ChatGPT, jumped 53%, with students reporting that they used AI to summarize ideas, explain content, and, yes, generate w

Students don’t just need to understand what AI is; they need to see how it's already being used in the real world, by companies large and small, successful and struggling. They need examples that are concrete, discussable, and recent enough to matter. This collection of case studies is designed to help.