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Gen AI Has Entered the Chat: What Do Marketing Educators Need to Know About Generative AI?
In just a few short years, AI has completely revolutionized the ways most of us engage with the digital world. AI now shapes the ways we search and chat online, as well as the content we see. For students, AI is transforming the learning experience. Recent studies from the Higher Education Policy Institute show that in 2024, use of generative AI tools, like ChatGPT, jumped 53%, with students reporting that they used AI to summarize ideas, explain content, and, yes, generate w
Feb 124 min read


Generative AI Marketing Case Studies: The Ultimate List
Students don’t just need to understand what AI is; they need to see how it's already being used in the real world, by companies large and small, successful and struggling. They need examples that are concrete, discussable, and recent enough to matter.
This collection of case studies is designed to help.
Apr 28, 20258 min read
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