Welcome to the first installment of our series on Pay-Per-Click (PPC) advertising in the Novela digital marketing simulation

As we look to the future, marketing education must evolve. Simulation-based learning is more than just a tool; it's a necessary revolution i

In the bustling digital advertising marketplace, Retail Media Networks (RMNs) are carving out a substantial niche, echoing the nascent...

Digital marketing is a dynamic, fast-evolving field that demands a spectrum of skills for any individual aiming to make a mark in this...

What is the best way to learn digital marketing? We compare courses, resources, and simulations.

As educators, it's imperative to arm students with practical skills. Novela's Search Marketing Simulation provide the tools you need.

"No-one ever made a mistake on Google Ads on purpose." That's what an early Novela user - a CMO at a large US company - said to us....