Updated: Sep 13
"No-one ever made a mistake on Google Ads on purpose."
That's what an early Novela user - a CMO at a large US company - said to us.
Intuitively, this makes sense.
But it also highlights a serious problem for the industry.
Search marketing is a critical revenue- and profit-driver for almost every company in the world. Every mistake is costly, so we do our best to avoid them. Mistakes even affect our Quality Scores and they take time to rectify. Mistakes happen, but we don't encourage them.
And yet, we all agree that mistakes are opportunities to learn.
It's why animals "play fight"; they make their missteps in an environment less likely to cause them harm. When a real moment of need arrives, they are better prepared to deal with it.
Why don't we have such an environment for learning critical skills at work?
Novela provides interactive, AI-driven simulations that give learners the hands-on experience they crave, all in a safe and risk-free environment. This unique learning space builds confidence and skill, making learners more effective when they transition to real-world platforms.
Our first simulation is for paid search marketing.
We start by teaching the core principles and components of a campaign, then we build up to more complex concepts. If that pedagogy was good enough for Euclid, it’s good enough for us.
Instead of watching videos and taking quizzes, learners are immersed in a story with a real-world challenge, supported by our very own auction engine built to mimic Google Ads. We use real keyword, audience, and competitor data to replicate, hour-by-hour, a search marketing auction.
As the advertising interfaces grow in complexity and take more control away from the user, we believe it is more important than ever to master these essentials. How else will newcomers to the industry interpret those PMax campaigns?
Providing a safe environment to make mistakes is one thing.
However, this offers no guarantee that the user will actually learn from the mistakes.
At Novela, we have built feedback into every element of our platform. If we can't do that, the feature doesn't make the cut. This sets us apart from any other simulation on the market.
Our AI assistant, Ela, is always on hand for any additional queries too.
That’s who we are, what we do, and why we do it. But how can you partner with us to provide this experience to your students or teams?
Well, that’s what we’re here to to discuss: The 5 ways customers are using Novela to add value today.
1. Class Assignments
Teaching digital marketing is challenging. The industry is always changing and conveying the reality of a campaign in a classroom is far from easy. That’s where Novela steps in. Our simulations can be completed in 30-45 minutes, and the class leaderboard naturally incentivizes students to compete while making it easier for instructors to provide feedback.
Additionally, our simulations are a perfect supplement to traditional teaching methods, adding an experiential layer that text and videos can't match. And because we offer a safe, simulated environment, students can experiment and learn from their mistakes without any real-world repercussions. Our automated feedback will help them learn and apply new knowledge in the real world.
2. AI Skills Training
What sets Novela apart is our deep integration of generative AI (genAI). Our AI assistant, Ela, interactive personas, and real-time feedback train learners to leverage AI tools effectively, rather than merely following pre-set platform instructions.
This makes our simulations essential for reskilling in the modern landscape, where genAI is transforming traditional roles. We offer a sandbox for safe, creative exploration of AI capabilities. Additionally, our progressive challenges ensure that learners are not just executing tasks, but truly understanding the 'why' behind AI-powered decision-making.
3. Screening Digital Marketing Candidates
Novela is a game-changer for talent acquisition. Our simulations offer a practical assessment of candidates, saving you from sifting through endless resumes and conducting repetitive interviews. This efficiency leads to higher-quality candidates and significantly reduces the time and cost associated with hiring. By putting candidates through real-world scenarios, you can assess not just their technical skills but also their strategic thinking. Plus, our analytics provide a nuanced understanding of each candidate’s strengths and weaknesses, making your hiring decisions more informed.
4. Online Education Courses
Novela’s simulations are standalone and come with supporting content and training. We integrate seamlessly within online education platforms, offering detailed student performance reports. Our simulations are designed for multiple plays and different challenges, ensuring users remain engaged for longer periods. With Novela, educators can easily track student progress and adapt their teaching methods accordingly. And because our simulations are so engaging, course completion rates are significantly higher, providing better value for both instructors and students.
5. Professional Development Workshops
Novela is your go-to tool for any digital marketing training workshop. Easy to deploy, our simulations offer a collaborative learning environment where participants can compete, discuss strategies, and reflect on their choices. Whether in groups or individually, Novela enriches the training experience, making it more interactive and insightful.
Our platform facilitates deep dives into specific challenges, fostering a culture of continuous learning and improvement. Plus, the data-driven insights provided by our simulations allow you to tailor future training sessions based on actual performance metrics.
Why Partner with Novela?
So there you have it — five compelling ways to integrate Novela into your educational or corporate training ecosystem. Our pedagogy is proven, our simulations are cutting-edge, and our focus on foundational principles is unparalleled.
Whether you're an educator looking for a more dynamic way to engage your students or a business leader wanting to upskill your team in digital marketing or AI, Novela offers a hands-on, immersive learning experience that stands out.