Get a sneak peek at six practical AI marketing lessons from Novela’s free educator guide — real exercises your students can use to build career-ready skills.

To teach AI marketing skills is less about the where and more about the what. The platforms may evolve, but the driving underlying skill remains the same: Clear, strategic thinking.

While 75% of working marketers now use generative AI daily, most marketing syllabi still cover Google Ads interfaces from years past. The gap between what we teach and what students need in their first jobs has never been wider - and it's growing every semester.

Mastering LLM collaboration in a simulation environment offers several critical advantages over learning through trial and error in real-world implementations

"There's a growing divide between what's taught in marketing programs and what's practiced in industry," explains Clark Boyd, CEO of Novela. "Students are graduating with theoretical knowledge of AI marketing but little practical experience using these tools to make strategic decisions." This skills gap presents both a challenge for educators and an opportunity for forward-thinking students.