This AI skills gap isn't just about technical knowledge - it reflects a deeper challenge in how we teach analytical thinking. Let's explore how digital marketing simulations, particularly those enhanced with AI capabilities, can bridge this gap through experiential learning that connects data to decisions.

This guide explores how educators can meaningfully integrate AI ethics into marketing curricula, with a specific focus on practical, hands-on experiences that prepare students for the real-world ethical challenges they'll face. We'll pay special attention to Week 8 of our curriculum blueprint and show how Novela's AI Marketing Simulation creates a safe environment for students to engage with these critical issues.

"There's a growing divide between what's taught in marketing programs and what's practiced in industry," explains Clark Boyd, CEO of Novela. "Students are graduating with theoretical knowledge of AI marketing but little practical experience using these tools to make strategic decisions." This skills gap presents both a challenge for educators and an opportunity for forward-thinking students.

By Elliot Gustafson November 6th, 2024 In today’s digital age, many business owners are wondering: Is digital marketing still relevant?...

As digital marketing evolves, educators face the challenge of preparing students for a landscape increasingly influenced by AI

Discover the transformative power of feedback in online education with Karen Mahon, SVP of Design at Emeritus, in our free(!) webinar

The antitrust case against Google suggests that the tech giant may have misled advertisers and publishers about digital ad auction prices.

Technologies like Google's Performance Max (PMax) are increasingly automated, but this doesn't mean marketers can afford to be complacent.