Oct 53 minMastering the Basics"Google's Ad Auction is Rigged" - How Should Educators Respond?The antitrust case against Google suggests that the tech giant may have misled advertisers and publishers about digital ad auction prices.
Sep 153 minThe Novela Learning ExperienceHow Novela Empowers Learners to Thrive in AI-Driven Search MarketingTechnologies like Google's Performance Max (PMax) are increasingly automated, but this doesn't mean marketers can afford to be complacent.