"There's a growing divide between what's taught in marketing programs and what's practiced in industry," explains Clark Boyd, CEO of Novela. "Students are graduating with theoretical knowledge of AI marketing but little practical experience using these tools to make strategic decisions." This skills gap presents both a challenge for educators and an opportunity for forward-thinking students.

By Elliot Gustafson November 27th, 2024 In today’s fast-paced digital world, businesses across all industries rely on digital marketing...

By Elliot Gustafson October 24th, 2024 In the fast-evolving world of digital marketing, one of the most common questions people ask is...

This is a quick easy to read post for those considering to start a career in digital marketing

As digital marketing evolves, educators face the challenge of preparing students for a landscape increasingly influenced by AI

Discover the transformative power of feedback in online education with Karen Mahon, SVP of Design at Emeritus, in our free(!) webinar

Novela's innovative marketing simulations teach the principles of marketing through active learning and immersive stories.

In this second article of the Novela SEM Mastery Series, we dive into the vital aspects of understanding Competition and Relevance

Welcome to the first installment of our series on Pay-Per-Click (PPC) advertising in the Novela digital marketing simulation

Novela, building on the success of our acclaimed search marketing simulations, is set to launch a pioneering social media simulation in 2024

As we look to the future, marketing education must evolve. Simulation-based learning is more than just a tool; it's a necessary revolution i

Digital marketing is a dynamic, fast-evolving field that demands a spectrum of skills for any individual aiming to make a mark in this...

What is the best way to learn digital marketing? We compare courses, resources, and simulations.

The antitrust case against Google suggests that the tech giant may have misled advertisers and publishers about digital ad auction prices.

Euclid's approach of basic skill mastery, layered complexity, and plenty of engaging examples could show us the way forward in the AI age.

"Understanding a sentence means understanding a language. Understanding a language means understanding the form of life to which it...

In this series, we'll explore the history of epistemology (the theory of knowledge) and its relevance to our modern world.