In this second article of the Novela SEM Mastery Series, we dive into the vital aspects of understanding Competition and Relevance

Welcome to the first installment of our series on Pay-Per-Click (PPC) advertising in the Novela digital marketing simulation

We are excited to announce a dynamic new partnership between Novela and University College Dublin, a leading light in higher education.

Novela, building on the success of our acclaimed search marketing simulations, is set to launch a pioneering social media simulation in 2024

As we look to the future, marketing education must evolve. Simulation-based learning is more than just a tool; it's a necessary revolution i

We are thrilled to announce a groundbreaking partnership between Novela and Imperial College London, bringing the Novela Search Marketing si

In the bustling digital advertising marketplace, Retail Media Networks (RMNs) are carving out a substantial niche, echoing the nascent...

Digital marketing is a dynamic, fast-evolving field that demands a spectrum of skills for any individual aiming to make a mark in this...

What is the best way to learn digital marketing? We compare courses, resources, and simulations.

The antitrust case against Google suggests that the tech giant may have misled advertisers and publishers about digital ad auction prices.

Clark Boyd, CEO and Co-Founder of Novela, has been featured in two insightful articles on Econsultancy

As educators, it's imperative to arm students with practical skills. Novela's Search Marketing Simulation provide the tools you need.

A digital marketing simulation is an interactive, virtual environment that mimics real-world marketing scenarios.

Technologies like Google's Performance Max (PMax) are increasingly automated, but this doesn't mean marketers can afford to be complacent.

Euclid's approach of basic skill mastery, layered complexity, and plenty of engaging examples could show us the way forward in the AI age.

When it comes to marketing simulation games, strategy is not just a component; it's the backbone. Being tech-savvy can help you navigate...

"Understanding a sentence means understanding a language. Understanding a language means understanding the form of life to which it...

"Predicting rain doesn't count. Building arks does." That's what Warren Buffett once said, and we certainly agree here at Novela. This...

In this series, we'll explore the history of epistemology (the theory of knowledge) and its relevance to our modern world.

"No-one ever made a mistake on Google Ads on purpose." That's what an early Novela user - a CMO at a large US company - said to us....