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Novela and the University of Mary Washington: Digital Marketing and AI Education

Updated: Sep 24

We are excited to announce a new collaboration between Novela and the University of Mary Washington, a leader in integrating technology into education. Starting in Fall 2024, Novela’s digital marketing simulations will be a core component of UMW’s marketing courses, offering students a hands-on experience in mastering digital strategy and AI-driven tools.


Bridging the Gap Between Digital Marketing and AI Skills


The University of Mary Washington is known for pushing the boundaries of traditional education, and this partnership takes it a step further. Novela’s platform will not only immerse students in digital marketing scenarios but also provide valuable experience in using AI tools and mastering data analytics. From understanding consumer behavior to optimizing campaigns based on real-time data, students will develop critical skills that are essential in today’s data-driven world.



Practical Learning for a Dynamic Future


Through Novela’s simulations, students will engage directly with real-world challenges, such as building effective ad campaigns and analyzing complex data sets. This experiential approach helps them transition from theoretical knowledge to practical skills, making them proficient in both digital marketing and AI applications. By leveraging AI-powered customer personas and data insights, students can refine their strategic thinking and make data-driven decisions that mirror real business scenarios.


Preparing Students for Tomorrow’s Marketing Landscape


With Novela’s state-of-the-art simulations, UMW students will gain an edge in digital marketing and AI literacy, equipping them to tackle the complexities of modern marketing with confidence. This partnership not only enhances the curriculum but also ensures that graduates are prepared to lead in industries where digital strategy and data analytics are key drivers of success.


Stay tuned as we bring Novela’s innovative platform to the University of Mary Washington, transforming how digital marketing and AI are taught.


Interested in learning more? Book a demo today and discover how Novela can elevate your educational offerings with cutting-edge, experiential learning tools.

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