Simulations | Novela

Mastering the Market: Navigating Competition and Relevance in A Digital Marketing Simulation

In this second article of the Novela SEM Mastery Series, we dive into the vital aspects of understanding Competition and Relevance

Embracing Experiential Learning: The Key to Educating Tomorrow's Marketers

As we look to the future, marketing education must evolve. Simulation-based learning is more than just a tool; it's a necessary revolution i

What is the Best Way to Learn Digital Marketing?

What is the best way to learn digital marketing? We compare courses, resources, and simulations.

"Google's Ad Auction is Rigged" - How Should Educators Respond?

The antitrust case against Google suggests that the tech giant may have misled advertisers and publishers about digital ad auction prices.

5 Ways Professors Can Use Novela's Search Marketing Simulation

As educators, it's imperative to arm students with practical skills. Novela's Search Marketing Simulation provide the tools you need.

What is a Digital Marketing Simulation?

A digital marketing simulation is an interactive, virtual environment that mimics real-world marketing scenarios.

How Novela Empowers Learners to Thrive in AI-Driven Search Marketing

Technologies like Google's Performance Max (PMax) are increasingly automated, but this doesn't mean marketers can afford to be complacent.

The Strategy Behind "Winning" in Marketing Simulation Games

When it comes to marketing simulation games, strategy is not just a component; it's the backbone. Being tech-savvy can help you navigate...

Transforming Digital Marketing Education: The Role of Simulation Software

"Predicting rain doesn't count. Building arks does." That's what Warren Buffett once said, and we certainly agree here at Novela. This...