"This game is a good approximation of what it is we are trying to build internally for ourselves here at EY. You just got a glimpse into the future."

While 75% of working marketers now use generative AI daily, most marketing syllabi still cover Google Ads interfaces from years past. The gap between what we teach and what students need in their first jobs has never been wider - and it's growing every semester.

Mastering LLM collaboration in a simulation environment offers several critical advantages over learning through trial and error in real-world implementations

As creators of marketing simulations covering search marketing, social media, and AI-powered marketing, the Novela team has observed thousands of students and identified key patterns that separate top performers from the rest. Here's what we've learned about winning at marketing simulations.

At Novela, we believe the answer to the skills gap lies in experiential learning through AI marketing simulations. We're excited to announce our newest addition: AI-Powered Marketing Strategy Simulation—a learning environment where students develop practical AI marketing skills by making real-time decisions with sophisticated AI tools including GPT-4.5 for content generation and performance data analysis.

We're thrilled to announce the launch of Novela's newest digital marketing simulation: AI Marketing Strategy

In this second article of the Novela SEM Mastery Series, we dive into the vital aspects of understanding Competition and Relevance

As we look to the future, marketing education must evolve. Simulation-based learning is more than just a tool; it's a necessary revolution i

What is the best way to learn digital marketing? We compare courses, resources, and simulations.

The antitrust case against Google suggests that the tech giant may have misled advertisers and publishers about digital ad auction prices.

As educators, it's imperative to arm students with practical skills. Novela's Search Marketing Simulation provide the tools you need.

A digital marketing simulation is an interactive, virtual environment that mimics real-world marketing scenarios.

Technologies like Google's Performance Max (PMax) are increasingly automated, but this doesn't mean marketers can afford to be complacent.

When it comes to marketing simulation games, strategy is not just a component; it's the backbone. Being tech-savvy can help you navigate...

"Predicting rain doesn't count. Building arks does." That's what Warren Buffett once said, and we certainly agree here at Novela. This...