In this second article of the Novela SEM Mastery Series, we dive into the vital aspects of understanding Competition and Relevance

As we look to the future, marketing education must evolve. Simulation-based learning is more than just a tool; it's a necessary revolution i

What is the best way to learn digital marketing? We compare courses, resources, and simulations.

The antitrust case against Google suggests that the tech giant may have misled advertisers and publishers about digital ad auction prices.

As educators, it's imperative to arm students with practical skills. Novela's Search Marketing Simulation provide the tools you need.

A digital marketing simulation is an interactive, virtual environment that mimics real-world marketing scenarios.

Technologies like Google's Performance Max (PMax) are increasingly automated, but this doesn't mean marketers can afford to be complacent.

When it comes to marketing simulation games, strategy is not just a component; it's the backbone. Being tech-savvy can help you navigate...

"Predicting rain doesn't count. Building arks does." That's what Warren Buffett once said, and we certainly agree here at Novela. This...