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Introducing Novela's New AI Marketing Simulation: Master AI Marketing Skills
We're thrilled to announce the launch of Novela's newest digital marketing simulation: AI Marketing Strategy
Apr 133 min read


Teaching Tomorrow's AI-Powered Marketers: 5 Critical Skills, 10 Practical Activities
There's a delightful irony in OpenAI's Super Bowl advertisement this week. They spent $14 million celebrating human innovation - and had...
Feb 108 min read


"AI Agents Will Kill Marketing As We Know It."
The vision is seductive in its simplicity. You tell your AI agent you need a beach vacation for March, and it handles everything -...
Jan 64 min read


The Missing Piece: Why AI Might Need Its Own Operating System
"Before Android existed, we could all see the promise of mobile, but as a developer, it was just too hard to build anything on mobile,"...
Dec 13, 20245 min read


🍲 Sim-mer Down: Why AI's Perfect Simulations Might Be Missing the Point
Why AI's Perfect Simulations Might Be Missing the Point
Nov 27, 20244 min read


Working Nine to AI-ve: The Innovation Bottleneck We’re Ignoring
Nearly half of workers globally are uncomfortable telling their managers they use AI at work.
Nov 14, 20244 min read


Search Gets Chatty: ChatGPT Enters the Search Wars
Explore how ChatGPT is reshaping search dynamics in "Search Gets Chatty: ChatGPT Enters the Search Wars."
Nov 1, 20245 min read


Teaching Digital Marketers in the AI Age: The Role of Simulations
As digital marketing evolves, educators face the challenge of preparing students for a landscape increasingly influenced by AI
Sep 24, 20243 min read


Novela and the University of Mary Washington: Digital Marketing and AI Education
Starting in Fall 2024, Novela’s digital marketing simulations will be a core component of UMW’s marketing courses
Sep 11, 20242 min read


Novela and the University of Wisconsin: Elevating Digital Marketing Education to New Heights
We are thrilled to announce an exciting partnership between Novela and the University of Wisconsin
Aug 22, 20242 min read


You're Invited! Webinar with Cindy Hsiao, Thursday 8th August
As brands increasingly rely on digital channels to engage with consumers, traditional methods of brand measurement are often found...
Aug 4, 20242 min read


Step Up Your Marketing Game with Novela's Hands-On Digital Marketing Course
We are thrilled to introduce our new course, Applied Digital Marketing: Real-World Skills for Success , designed to equip you with...
Jul 22, 20242 min read


You're Invited! Webinar with Rx Islam from Jellyfish, Friday 26th April
Join us for "Educating the AI-Enabled Marketer: What’s New in Digital Marketing Training?"
Apr 15, 20242 min read


You're Invited! Webinar with Tom Goodwin, Thursday 18th April
Join us for "Bold Impressions: Bringing Big, Beautiful Ideas to the Digital Advertising Canvas," where we dive into the world of digital...
Apr 9, 20241 min read


You're Invited! Join Karen Mahon from Emeritus: Unleashing the Potential of Immediate Feedback in Online Learning
Discover the transformative power of feedback in online education with Karen Mahon, SVP of Design at Emeritus, in our free(!) webinar
Mar 15, 20241 min read


Teaching the Principles of Marketing Through Simulation: Novela's Interactive Approach
Novela's innovative marketing simulations teach the principles of marketing through active learning and immersive stories.
Mar 10, 20244 min read


Mastering Match Types in Novela's Digital Marketing Simulations
In this third article of the Novela SEM Mastery Series, we will demystify match type for budding search marketers.
Feb 14, 20244 min read


Mastering the Market: Navigating Competition and Relevance in A Digital Marketing Simulation
In this second article of the Novela SEM Mastery Series, we dive into the vital aspects of understanding Competition and Relevance
Feb 11, 20244 min read


Introducing the Novela SEM Mastery Series: The Art and Science of Keyword Research
Welcome to the first installment of our series on Pay-Per-Click (PPC) advertising in the Novela digital marketing simulation
Feb 5, 20247 min read


Novela and University College Dublin: Pioneering the Future of Digital Marketing Education
We are excited to announce a dynamic new partnership between Novela and University College Dublin, a leading light in higher education.
Jan 16, 20242 min read
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