"There's a growing divide between what's taught in marketing programs and what's practiced in industry," explains Clark Boyd, CEO of Novela. "Students are graduating with theoretical knowledge of AI marketing but little practical experience using these tools to make strategic decisions." This skills gap presents both a challenge for educators and an opportunity for forward-thinking students.

As creators of marketing simulations covering search marketing, social media, and AI-powered marketing, the Novela team has observed thousands of students and identified key patterns that separate top performers from the rest. Here's what we've learned about winning at marketing simulations.

At Novela, we believe the answer to the skills gap lies in experiential learning through AI marketing simulations. We're excited to announce our newest addition: AI-Powered Marketing Strategy Simulation—a learning environment where students develop practical AI marketing skills by making real-time decisions with sophisticated AI tools including GPT-4.5 for content generation and performance data analysis.

We're thrilled to announce the launch of Novela's newest digital marketing simulation: AI Marketing Strategy

There's a delightful irony in OpenAI's Super Bowl advertisement this week. They spent $14 million celebrating human innovation - and had...

The vision is seductive in its simplicity. You tell your AI agent you need a beach vacation for March, and it handles everything -...

"Before Android existed, we could all see the promise of mobile, but as a developer, it was just too hard to build anything on mobile,"...

Why AI's Perfect Simulations Might Be Missing the Point

Nearly half of workers globally are uncomfortable telling their managers they use AI at work.

Explore how ChatGPT is reshaping search dynamics in "Search Gets Chatty: ChatGPT Enters the Search Wars."

As digital marketing evolves, educators face the challenge of preparing students for a landscape increasingly influenced by AI

Starting in Fall 2024, Novela’s digital marketing simulations will be a core component of UMW’s marketing courses

We are thrilled to announce an exciting partnership between Novela and the University of Wisconsin

We are thrilled to introduce our new course, Applied Digital Marketing: Real-World Skills for Success , designed to equip you with...

Join us for "Educating the AI-Enabled Marketer: What’s New in Digital Marketing Training?"

Discover the transformative power of feedback in online education with Karen Mahon, SVP of Design at Emeritus, in our free(!) webinar

Novela's innovative marketing simulations teach the principles of marketing through active learning and immersive stories.