How Novela Empowers Learners to Thrive in AI-Driven Search Marketing
Technologies like Google's Performance Max (PMax) are increasingly automated, but this doesn't mean marketers can afford to be complacent.
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- Sep 14, 2023
- 6 min
The Building Blocks of AI Skill Mastery: Learning from Euclid
Euclid's approach of basic skill mastery, layered complexity, and plenty of engaging examples could show us the way forward in the AI age.
- Sep 14, 2023
- 3 min
The Strategy Behind "Winning" in Marketing Simulation Games
When it comes to marketing simulation games, strategy is not just a component; it's the backbone. Being tech-savvy can help you navigate...
- Sep 13, 2023
- 4 min
How Wittgenstein's Ideas Can Revolutionize AI Skills Training
"Understanding a sentence means understanding a language. Understanding a language means understanding the form of life to which it...
- Sep 13, 2023
- 3 min
Transforming Digital Marketing Education: The Role of Simulation Software
"Predicting rain doesn't count. Building arks does." That's what Warren Buffett once said, and we certainly agree here at Novela. This...
- Sep 13, 2023
- 5 min
Mastering Knowledge in the Age of AI: Lessons from Spinoza
In this series, we'll explore the history of epistemology (the theory of knowledge) and its relevance to our modern world.
- Sep 10, 2023
- 4 min
Novela Unveiled: 5 Transformative Use Cases for Digital Marketing and AI Training
"No-one ever made a mistake on Google Ads on purpose." That's what an early Novela user - a CMO at a large US company - said to us....
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